Our Great national parks
Building a creative strategy for a series where nature - not your narrator- is the star can be a challenge, especially when that narrator is the former President of the United States. In “Our Great National Parks,” Dexter elegantly blended the star power of President Barack Obama with the awe-inspiring wonder of the world’s natural spaces. The creative was so beloved by the Obama’s production company Higher Ground, the Netflix marketing team used the creative Dexter produced as the centerpiece of their out of home billboard strategy on Sunset boulevard.
Dexter’s role: Creative Director, Artistic Director, Producer