Building a Franchise: Nailed It!

It takes creative drive and dedication to build a brand from nothing. When the first season of Nailed It! came to Netflix, it did so with zero marketing spend. The entire weight of the title's branding and success relied on the creative suite produced for the Netflix on-service experience. With elevated creative strategy, unique asset design, and an insistence that the show had potential, Dexter’s creative design helped turn Nailed It! into a global franchise, with numerous seasons and country-specific spin-offs such as Nailed It! France, Germany, Mexico, Spain, Holiday and Christmas! The product suite was so effective, the marketing team leaned on Dexter to produce some of the global key art for subsequent seasons. From the lively color palette to the iconic title treatment, Nailed It! has become a household brand.