I Am A Killer

How do you build a promotional campaign around a true-crime series without glorifying those convicted of violent crime? Dexter worked to thread the needle and land a campaign that felt both authentic and deferrential to the severity of these crimes. In this true-crime series, history's most notorious killers recount their stories from their points of view in their own chilling words. By adding in an air of horror, mixed with reality and the harshness of prison, Dexter’s “I am a Killer” became one of the most-watch Netflix true crime series.

Dexter’s role: Artistic Director, Creative Director, Video Producer